Coach The Coach

Virtually Agile

Coach with Confidence

Coach the Coach is a proven annual coaching cohort from Fewell Innovation designed to equip coaches and trainers like you to become leaders in your field, helping others achieve agility, and do the best work of their lives.

Thinking of your CEC or CTC?

Applying for your CEC or CTC is one of the hardest, yet most rewarding aspects of your coaching career. It comes with major pain points, hurdles, confusion, and, possibly, fear. Luckily, we have been there and done that. Coach the Coach is aimed at helping you to prepare and execute your application for CEC or CTC properly.

How Do I Join?

Because we have limited spots for this intimate coaching and mentoring program, please use the form below to express your interest in our fall class starting in November. Once we review your info and confirm your participation you will be sent the registration link. We want you to be confident and comfortable with your commitment. If you’re on the fence or have any questions, please email Taylor, our Director of Operations. She is excited to talk you through the program and answer all questions you may have.

What Does the Program Offer?

This year, our cohort program is over-stuffed with valuable features and benefits.


Work with an offiical Scrum Alliance Coach Reviewer to gauge your readiness for this program. 

Their feedback will be a baseline from which we can focus our energy on where you want most to grow.



Agile Coaching is a broad topic. We have organized an easy-to-follow set of tracks on technical topics like Professional Coaching, Agile Scaling, Organization Change, Agile Leadership. Each track includes models, frameworks, metrics to help you understand theory, and bring that theory into practice.



On the journey to becoming an agile catalyst, you are not alone. Unlike other coaching programs that offer only pre-recorded videos, ours will place you into a small group of peer practitioners to encourage and challenge you along the way. This enables you to practice in depth the coaching conversation techniques you learn in realtime.



You can look forward to some amazing peer to peer coaching within our weekly cohort meetings. In addition to peer support, you will receive one on one sessions with other renowned expert coaches, including our founder and host, Jesse Fewell.


Agile Coaches often struggle to influence managers and executives towards an agile mindset. By taking the LEADERSHIP AGILITY 360 survey, you will learn a framework for coaching growth in other leaders.


We believe industry certifications offer both a structured learning path and a recognition of your expertise. That’s why this program also includes a targeted set of videos, activities, and feedback sessions around the certification process.

What is the Format?

The Journey of an Agile Mindset takes time

Duration: Six months. Each month covers a core topic on the official Scrum Alliance Path-to-Coaching learning objectives.

Cadence: Weekly. Your cohort meets once a week on Fridays with two time slots to choose form to accommodate your schedule: 12pm ET and 4pm ET.

Who do you work with?

Our program is lead by Jesse Fewell.

Jesse is an author, coach, and trainer who helps senior leaders from Boston to Bangalore transform their organizations world-wide.

As a project management pioneer, he founded and grew the original PMI Agile Community of Practice to 18,000 members and 40 volunteer leaders, co-created the PMI-ACP® agile certification, and co-authored the Agile Practice Guide®, translated into eleven languages/

A graduate of Johns Hopkins University, he is a dual-certified coach (Certified Enterprise Coach® and Leadership Circle Profile®) and an accredited instructor with four distinct agile certification bodies (Scrum Alliance, SAFe, ICAgile, Conteneo).

What do I receive?

Throughout the course, you will have one-on-one coaching times with Jesse, application review for your CEC or CTC, priceless peer to peer reviews and coaching, and, of course, 6 months of detailed material to broaden and deepen your coaching and training skills.

We believe in continued growth and review, so you will always have unlimited access to all learning modules, videos, and content.

How Much Do I pay?


“I can highly recommend Jesse’s Coach the Coach program. Through this program, I got to explore different aspects of Agile Coaching with like-minded colleagues in a safe environment. Jesse’s care, passion and humour resonated highly with me and felt nothing but encouraged to keep exploring. Jesse’s program gave me the extra awareness and the final nudge I needed to apply for the CTC, and I got it! The real value for me, though, was the many meaningful discussions along with lots of considerations for growth as a coach and human being. Once again, highly recommended!”

– Dino Z. 

How Does this Compare?

ICAgile Certified Coach (ACC) Scaled Agile Program Consultant (SPC) Virtually Agile Coach-the-Coach
Live Learning:
16-24 hours of group learning
24 hours of group learning
24 hours of group dialog
Self-Paced Learning:
Varies by trainer
Over two dozen custom videos on agile coaching & certification
Personal Mentoring:
Varies by trainer
Coaching practice:
Organizational Topics:
Leadership Topics:
Varies by instructor

Very engaging and informative. Jesse took the time to explain things in depth.”

Contact us

Send us a note and we will get right back to you!